Bitpanda

Context

Bitpanda needed performance creative that could scale across markets while staying consistent, compliant, and trustworthy. The challenge was building a system that drives action without feeling "too salesy" - especially in a category where trust is everything.

What I Did

• •Built the multi-market creative strategy and testing plan
• •Defined messaging routes and creative territories
• •Wrote scripts and created execution guidance for production
• •Localized concepts per market (language, phrasing, product features)
• •Reviewed outputs, captured learnings, and refined concepts through iteration

Strategy

A trust-building approach designed for multi-market performance: Trust-first messaging. Credibility cues in casting and visuals - guidelines to feature people who feel real and trustworthy (e.g., working professionals), with clean visuals that support legitimacy. Audience expansion opportunity - recommended testing women-focused angles and creators as a growth lever.