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Keren
Boshi Messiah

Creative Strategy

Creative Production, Multi-market Campaigns, GenAI Workflows

Keren Boshi Messiah
+972 506918143kerenboshi@gmail.com

Berlin

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Summary

Creative Strategist with 10+ years in design and marketing and deep experience leading multi-market creative production for global brands. Managed teams of up to 20 across strategy, motion, and design, owning end-to-end processes from concept and scripting through production, post-production, iteration, and performance optimization. Strong cross-functional partner to marketing and client teams. Built a Cursor-developed GenAI tool for marketers that catalogs creative references and accelerates UGC script writing and creative development.

Core Strengths

  • ✦
    Creative leadershipConcept-to-production ownership, quality bar, brand consistency
  • ✦
    Multi-market systemsScalable processes, localization-ready frameworks, high-volume delivery
  • ✦
    Performance creativeCTR, view-through rate, conversion-focused iteration loops
  • ✦
    Team leadershipHiring, org scaling, mentoring, structured feedback and development
  • ✦
    GenAI workflows and product buildingCursor-based tool development, user onboarding, iteration

Tools

Hands on
  • Photoshop (expert)
  • Illustrator (expert)
  • ChatGPT
  • Cursor
Workflow leadership
  • After Effects / Premiere Pro / Figma
  • (directed teams using these tools)

Experience

October 2024 - March 2025

Foap (Poland, remote)

Creative Hub Lead (Strategy + Motion + Design)

Led a Creative Hub combining strategy, motion design, and production delivery for multi-market UGC and performance marketing campaigns. Owned creative systems end-to-end from concept and scripting through production, post-production, iteration, and delivery across markets.

  • Managed and scaled a multi-discipline hub (up to 20) across strategy, motion, and design, setting the creative quality bar, production standards, and feedback culture.
  • Led strategy and creative development for P&G (Braun, Gillette, Pantene, Oral-B, Clearblue, Head & Shoulders, Old Spice), Wolt (14 markets), Bitpanda (14 markets), and additional EU brands.
  • Built localization-ready frameworks and performance learning loops to improve CTR, view-through rate, and conversions over time.
  • Directed execution through design and motion teams (AE/Premiere/Figma), providing creative direction, detailed notes, and QA for platform safety zones and brand consistency.
  • Partnered closely with client services and stakeholders to align business goals, creative direction, and delivery timelines across markets.
Selected Impact

Scaled multi-market production across 14 markets while maintaining localized relevance through structured frameworks and testing learnings.

Jan 2023 - October 2024

HelloFresh (Berlin)

Lead of Online Creative

Led centralized creative supporting paid social, display, and lifecycle marketing, with focus on production systems and performance iteration.

  • Managed designers and project management, improving cross-team collaboration and delivery consistency.
  • Built structured creative processes and iteration loops to improve ad performance (CTR, view-through, conversion).
  • Supported scaling through clearer briefing standards, stronger QA, and repeatable creative patterns.
2019 - 2022

Vimeo (Israel)

Creative Marketing Manager

Owned social creative development and production for performance marketing, combining concepting, scripting, production coordination, and optimization.

  • Led designers and animators, supported hiring and onboarding, and managed cross-functional delivery.
  • Developed platform-native concepts and scripts and guided iterations based on performance insights.
Selected Impact

Validated demand for an unreleased Vimeo feature – ~50M views and record click volume requesting the feature, influencing product prioritization.

2014 - 2019

888 Holdings (Israel)

Marketing and UI Designer

Designed UX/UI and marketing assets across digital touchpoints, collaborating with conversion and marketing teams.

  • Designed UX and UI for web experiences and supported conversion-oriented improvements.
  • Produced CRM and marketing creative across channels.
2023 - 2024

Product work and GenAI

GenAI tool for marketers (built with Cursor)

  • Built and designed a tool that helps marketing teams turn inspiration into production-ready UGC scripts.
  • Collects references shared by marketers (examples and inspirations), analyzes them, and catalogs them into a structured library.
  • Enables teams to quickly retrieve relevant references by category or need, then supports writing scripts for new UGC ads using the curated reference set.
  • Reduces time to find relevant references and speeds up UGC concepting + script writing through a searchable, structured library.
  • Owned the product design and build in Cursor, plus onboarding of an initial client and iteration based on real user feedback.

Education

  • Dr. Eldad RomManaging Skills Course (2020)
  • UXV - UX CourseTel Florentin, John Bryce (2018)
  • BA in Communication DesignHolon Institute of Technology (HIT) (2009)
    Majored in Interactive Design

Languages

  • HebrewNative
  • EnglishFull professional proficiency